Search engine optimization is going to be a kids game. Yes! It’s not a joke because Searchengineland.com, a renowned source of latest SEO & SEM information & news blog has introduced a handy tool for “The Periodic Table of SEO Ranking Factors”.
The periodic table consists of various organic ranking factors like on page, off page, violations, architecture and blocking.
There are four major groups of SEO ranking factors:
- On The Page Ranking Factors
- Off The Page Ranking Factors
- Violations
- Blocking
On Page Factors
On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?
Off Page Factors
Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.
More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search. Make no mistake. Search engines want people to perform SEO. They provide help directly about SEO techniques and encourage this, because good SEO can improve their listings.
Violations
However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.
Blocking
Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.
Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees
